...If with "Desktop Market" you mean the "New/Upgraded System Home Enthusiast Market", then yes, without a doubt. However, never forget the Huge boring, ultra-conservative, traditional non-workstation corporate Blarghh-desktop OEM market. AFAICT the OEM's are still pushing Intel (and form personal anecdotal experience, sometimes 7th Gen Intel at that) onto those clients, and that is not about to change...
Pretty much this stuff here. Intel will land massive OEM bulk deals with the likes of Dell, HP, and so forth that will keep the company chugging along. AMD can't just be at a rough parity. In order to reach market dominance, the company must deliver products that offer so much more value to those OEMs that they will be willing to shift years of momentum in business partnerships over to an "unproven" competitor.
And anyway, the desktop market is declining significantly. It is still a big chunk of money, but I think we've long since hit the top of the plateau.
I think part of the value Intel offers to OEM (besides design help) is the incentive cheque that helps pad the C level executives annual bonus.
Sadly, this seems to be their way to secure market share - throw wads of money at the right people to make competition go away.
We have all seen how good this was for the market after they got rid of the Athlon problem a few years back (when said wads of money ensured that you had the hardest time even finding any OEM Athlon systems, let alone laptops at all).
It's not just OEMs they do this with. I used to work for a small IT reseller in the UK, and Intel would give them "Marketing Development Funds" with bonuses for selling enough products with Intel CPUs in them. AMD would occasionally send their guys in too, but the difference was pretty stark - they were focused on product education and competitive analysis, while the Intel people were focused on making it clear that selling their products would get us kickbacks.
The standard corporate office worker market has been almost all laptops (and almost all with U-series parts since Haswell) for a long time now, at least in the US.
corpo market will be very slow to adopt RYZEN but with new type of data steal hacks that cannot be "fixed" and exists in all intels, they might start to sway because of security. they did banhammer many things because of worse reason....
True that. I experience it on my own skin every day, working for one of those multi-national, greedy but cheap, corrupted but well hiding it Blaaarghs. Das Auto.
if you mean hyperthreading its kinda pointless for 90% of games and doesnt make a huge difference in the end. games are not optimised to run efficiently with that level of multithreading. its usually better to give each thread its own resources and execution ability. just look at some 9900k vs 9700k benchmarks. they are virtually the same with the 9700k even pulling out ahead quite often.
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No_such_username - Tuesday, April 23, 2019 - link
...If with "Desktop Market" you mean the "New/Upgraded System Home Enthusiast Market", then yes, without a doubt.However, never forget the Huge boring, ultra-conservative, traditional non-workstation corporate Blarghh-desktop OEM market.
AFAICT the OEM's are still pushing Intel (and form personal anecdotal experience, sometimes 7th Gen Intel at that) onto those clients, and that is not about to change...
PeachNCream - Tuesday, April 23, 2019 - link
Pretty much this stuff here. Intel will land massive OEM bulk deals with the likes of Dell, HP, and so forth that will keep the company chugging along. AMD can't just be at a rough parity. In order to reach market dominance, the company must deliver products that offer so much more value to those OEMs that they will be willing to shift years of momentum in business partnerships over to an "unproven" competitor.And anyway, the desktop market is declining significantly. It is still a big chunk of money, but I think we've long since hit the top of the plateau.
Irata - Tuesday, April 23, 2019 - link
I think part of the value Intel offers to OEM (besides design help) is the incentive cheque that helps pad the C level executives annual bonus.Sadly, this seems to be their way to secure market share - throw wads of money at the right people to make competition go away.
We have all seen how good this was for the market after they got rid of the Athlon problem a few years back (when said wads of money ensured that you had the hardest time even finding any OEM Athlon systems, let alone laptops at all).
Spunjji - Wednesday, April 24, 2019 - link
It's not just OEMs they do this with. I used to work for a small IT reseller in the UK, and Intel would give them "Marketing Development Funds" with bonuses for selling enough products with Intel CPUs in them. AMD would occasionally send their guys in too, but the difference was pretty stark - they were focused on product education and competitive analysis, while the Intel people were focused on making it clear that selling their products would get us kickbacks.Great_Scott - Tuesday, April 23, 2019 - link
The "Huge Boring Corporate" market isn't going to be happy with product shortages. That's at least one good reason for AMD to be making inroads.drothgery - Tuesday, April 23, 2019 - link
The standard corporate office worker market has been almost all laptops (and almost all with U-series parts since Haswell) for a long time now, at least in the US.deil - Wednesday, April 24, 2019 - link
corpo market will be very slow to adopt RYZEN but with new type of data steal hacks that cannot be "fixed" and exists in all intels, they might start to sway because of security.they did banhammer many things because of worse reason....
Gastec - Friday, April 26, 2019 - link
True that. I experience it on my own skin every day, working for one of those multi-national, greedy but cheap, corrupted but well hiding it Blaaarghs. Das Auto.Great_Scott - Tuesday, April 23, 2019 - link
Probably not on the high end. All Intel needs to do is rediscover HT.That said, Intel's insane product segmentation is a sign that they still aren't taking RyZen seriously. If so, that's a huge mistake.
Opencg - Tuesday, April 23, 2019 - link
if you mean hyperthreading its kinda pointless for 90% of games and doesnt make a huge difference in the end. games are not optimised to run efficiently with that level of multithreading. its usually better to give each thread its own resources and execution ability. just look at some 9900k vs 9700k benchmarks. they are virtually the same with the 9700k even pulling out ahead quite often.