As the iPhone 6’s design turned 2 years old the iPhone 7 was launched to continue the two year cadence for their smartphone designs. As you might expect from a phone like this, rather than maintaining the same industrial design that we saw with the iPhone 6s instead we’re looking at a new, more refined design.

To get what I’m talking about, we can start with the iPhone 7 proper, which is the 4.7 inch variant. Broadly speaking if you were to only look at the shape of the phone there isn’t a ton that has changed, but if you look at all of the design elements together it’s clear that the design has changed in a fairly meaningful way. From the front, looking at the display you still get a familiar design as far as the earpiece, front-facing camera, and other sensors on the top, with a single home button on the bottom. However, unlike previous iPhones the button is solid state. I’ll have some more thoughts on this soon, but the home button still looks like previous iPhones because the fingerprint scanner isn’t placed underneath the cover glass. It also looks like the fingerprint scanner still uses different materials as the reflectance is clearly different, so this should still be a sapphire crystal.

Moving on to the back cover of the phone the Jet Black version of the phone is clearly finished to a high gloss, despite using an aluminum back cover which usually have a sandblasted finish. This finish looks pretty nice for about the 3-4 seconds that it remains glossy, as unless you subject your hands to a bath of isopropyl alcohol I find it unlikely that you won’t immediately cover the phone in fingerprints. The high gloss finish honestly wouldn’t feel that different in the hand from hyperglaze in the Galaxy S3 other than the noticeably different heat conductivity of aluminum. Interestingly enough the new antenna demarcation lines are now running along the edges if you look at the phone from the back. When it comes to the jet black version, it’s much harder to notice the antenna lines because the color matching is fairly close and the plastic feels hard and glossy to the touch much like the aluminum itself. Of course, any other color is going to be more obvious in this regard but this phone is probably the closest Apple has gotten to replicating the monolith from 2001: A Space Odyssey.

As far as design goes, it feels like Apple’s ID team has collectively gotten over the whole idea of trying to hide the camera hump. Rather than an extremely thin aluminum surround to hold the small cover glass of the camera, the lens has become larger and the hump itself is now integrated into the chassis itself. It’s much more obvious than the iPhone 6s, but I personally think this makes a lot more sense than continuing to pretend that phones don’t have camera humps, as this kind of design makes it less likely that the phone will rock around when it’s placed on a flat table.

Along the left and right sides of the iPhone 7 we continue to have the same button layout, with power on the right and volume buttons on the left. The silent toggle switch remains identical to the one seen in previous iPhones. The main point of interest, and I suspect controversy is going to be along the bottom of the phone.

Along the bottom edge, there’s a set of speaker holes, a Lightning port, and another speaker port. I suspect at least some of these holes house a microphone rather than just being two speakers, but I guess this makes more sense as far as visual balance goes and helps distract from the space left by the missing 3.5mm headphone jack. There’s too much to be said here to just have a single sentence, so we’ll cover this later. As far as the design of the iPhone 7 Plus goes, it’s really just more of the same. However, the iPhone 7 Plus has a significantly changed camera housing to allow for dual cameras. I got to spend some time with the matte black version for the iPhone 7 Plus though, and I think this traditional sand-blasted finish is just clearly superior. The antenna lines are more obvious but the finish is less susceptible to scratches and doesn’t show fingerprints nearly as much.

As far as usability goes, it’s hard to make any snap judgments of performance, so I’m going to restrain from any commentary here until I actually get some time to sit and stare at two different phones side by side to give any thoughts here. I didn’t see any noticeable frame drops, but when you’re mostly using system applications it’s usually almost impossible to notice these things unless something is seriously wrong.

Things like the new solid-state home button are a huge step forward as far as feel and reliability goes, but in some sense knowing that this is ultimately a capacitive touch sensor with some force sensing was somewhat confusing at first because I touched the home button the way I would an HTC 10 and expected it to work off of almost no actuation pressure. If you treat this home button like a physical home button though it works just as expected, and feels just like a real button. Unlike a real button it’s unlikely that you’ll ever break this home button though, so with time I’ll probably see less people using on-screen buttons to compensate for broken home buttons.

In the case of the iPhone 7 Plus, the dual camera works well within the functionality implemented. At this time it looks like the only feature available is zooming, and it’s definitely possible to see much more detail from the zoom lens than with the wide angle lens, but I’m not really able to say much else at the time because without the ability to test the camera in a room with dim lighting or the ability to walk around with the phone at night with a tripod means that I can’t provide any meaningful commentary on the performance of the camera at this time. Similarly, things like the front-facing camera and IP67 resistance cannot be tested reasonably in the context of a hands-on lasting less than 20 minutes.

What is worth mentioning here is that the stereo speakers work quite well. Although the demo room was loud with the sound of multiple journalists trying to film and talk into a camera, it was actually possible to hear something from the speakers which is honestly quite impressive. I can’t tell whether the top speaker has a different frequency response than the bottom speaker, but I wouldn’t be surprised to know that the setup here is similar to the HTC 10’s design in that regard. The final point of interest here is going to be the 3.5mm jack, and for better or worse it’s been removed. I’m still trying to get details on the specifics of this implementation, but if you have earbuds that use the 3.5mm jack you’ll have to use an adapter that comes with the phone that plugs into the Lightning port.

Really though, it's obvious that Apple is trying to push people towards using wireless headphones of some shape or form, as there were quite a few AirPods available for demonstration.

Pairing of the AirPods was shown to just be done by holding them near the device and pressing the connect button whenever it popped up. Once paired the earbuds go into the ear, with automatic playback through the earbuds if the proximity sensor is tripped and pausing if it detects removal once playback starts. Double tapping the earbuds will cause it to activate Siri, and it looks like the microphones do some noise cancellation in order to enable better calls and voice commands. However I didn't really see any evidence that active noise isolation is active in these earbuds so they won't really isolate you from the environment.

Overall, the iPhone 7 and 7 Plus look to be interesting to say the least. There are a lot of things that a hands-on can't cover like the new SoC, whether the loss of a 3.5mm jack really matters, and whether the phone represents a major upgrade overall. Regardless, the iPhone 7 and 7 Plus go on pre-order on September 9th, and will be available for sale on the 16th and will be available in Jet Black, Black, Silver, Gold, and Rose Gold.

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  • lilmoe - Thursday, September 8, 2016 - link

    No one is complaining about what Apple's doing with their internal hardware. Let's leave fanboyism and the generalization game out the window for God's sake.

    I said this several times. I LOVE what they're doing here, and I'm envious they can still get away with some design decisions, that otherwise would be hugely criticized if other OEMs ever remotely think of doing the same. Samsung, for example, has to be two generations ahead in particular features, or in some people's minds, "it's unimpressive".

    My problem is with the tech community. My problem is with so called "journalists". People who slaughter Samsung, LG, HTC and others left and right for making meaningful compromises and so openly give Apple a pass.

    You read what Josh had to say about the design of the latest Galaxies. Who in their right might would call that design boring??? Yet look at the way he's praising Apple for almost NO VISUAL CHANGE IN DESIGN AT ALL. A camera hump and the plastic stripes on the back??? Really?

    --"while the actual BUYERS of the product seem perfectly happy with the FUNCTIONAL changes"
    The exact same can be said about recent Galaxies...

    Please, just PLEASE, let's enjoy technology for technology's sake. Let's give credit where credit is due, and let's reasonably weigh and criticize the tradeoff decisions of these products. If people were the least bit rational, all of us will win. Apple are a company just like any other; they're worried about their sales and profits. If customers want better devices and sales data reflect that, THEY'LL MAKE BETTER PRODUCTS.
  • dborod - Friday, September 9, 2016 - link

    Yes! Excellent perspective.
  • goatfajitas - Thursday, September 8, 2016 - link

    Clearly what is being referred to here is the design and the double standard for tech sites reporting on it. The S6 and S7 were the same basic design and 1 year apart and got knocked for it. The iPhone 6, 6s and 7 are the same basic design for 3 models in a row and get a pass. It's just kind of funny how that goes.
  • at80eighty - Wednesday, September 7, 2016 - link

    I'd like to hear Joshua's take on this
  • JoshHo - Wednesday, September 7, 2016 - link

    The iPhone 7 is a noticeable ID change to the extent that it's difficult to confuse it for an iPhone 6/6s. The same is not true of the S6 edge+, S7 edge, and Note7. The Note7 is fine for now, but the concern there is that it feels increasingly derivative. For the S8 I would be concerned the phone doesn't have any differentiating ID or material changes.
  • dawheat - Wednesday, September 7, 2016 - link

    So exact same materials, completely visually identical from the front, a different type of camera hump, different antenna lines, and no headphone jack? Seems to me that unless you specifically look while close up for these cues, the phone looks and more importantly feels exactly the same as an iPhone 6 and 6S.

    For the Samsung phones you mention over 18 months, you have a modified frame design, different frame colors, different back glass curve, smaller camera hump, different accent colors - seems as "meaningful".

    Or more accurately, all these phones couldn't be distinguished from each other via the front and only look and feel different upon close examination.

    Yet one is noticeable, even though it'll solider on for a full 3rd year while the other is derivative over 18 months.
  • FunBunny2 - Thursday, September 8, 2016 - link

    OK, so the question:

    in what way can the ID of a cell phone be changed? it's still going to be a rectangle (well until Samsung releases its clamshell version :) ). it's still going to have a cap touch screen. it's still going to have an antenna. and so forth. go back to hardkey keyboard? go back to flip phone (Samsung?)? a different set of case colors? or case material?

    none of that matters much. once the innterTubes were added to the cellphone by iPhone, that spelled the end of discrete functions supplied on the platform. ever since its been some bit of lipstick and hair bows. otherwise called, "good enough". and, no, professional photographers aren't going to down their Nikons, Canons, and Leicas for this thing.
  • dawheat - Wednesday, September 7, 2016 - link

    Eh I didn't mean to belabor this upon reflection. I was just having a bit of fun regarding perception. I see the same sort of minor tweaks to both phones and honestly find it all a bit dull. I normally upgrade my wife's iPhone every year but she's pretty uninterested in the 7 over her 6S. A new, less masculine color like a type of piano white would have gotten more buzz from her over everything else announced.
  • Meteor2 - Thursday, September 8, 2016 - link

    Crap, Joshua. How is S6/S7 any different than iPhone 6/6S? As you say, the Note7 is noticeably different -- much more than the 6S to the 7.
  • goatfajitas - Thursday, September 8, 2016 - link

    Well, the S6 and 7 were the same basic design and 1 year apart. The iPhone 6, 6s and 7 are the same basic design for 3 years running and get a pass... Yup, par for the course for Apple leaning sites. It's just like old Note 4 "to large to handle" reviews, then the iPhone went 5.5 inches and was even larger than the Note 4, but was not to large to handle. /shrugs.

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