Apple Announces 2017 iPad 9.7-Inch: Entry Level iPad now at $329by Ryan Smith on March 21, 2017 3:45 PM EST
With the spring finally upon us, Apple this morning is going about some spring cleaning of the iPad family. The iPad Air 2 and the iPad Mini 2 have been discontinued, making way for a new entry-level iPad: the simply named iPad 9.7-Inch. This latest iPad is a bit of an unusual twist on the usual Apple fare; it’s not really a successor to the iPad Air 2, and from a features perspective it’s essentially a kitbash of a few different Apple products. None the less, at $329 it’s also the lowest Apple has ever priced a 9.7” iPad, as retailer sales aside, Apple hasn’t offered this size below $399 before. As a result the new 9.7” iPad is likely to make an impact, even in the softening market for tablets.
|Apple 9.7-Inch iPad Family|
|Apple iPad 9.7" (2017)||Apple iPad Air 2
|Apple iPad Pro 9.7"|
2 x Apple Twister @ 1.85GHz?
3 x Apple Typhoon @ 1.5GHz
2 x Apple Twister @ ~2.2GHz
|GPU||PowerVR GT7600||PowerVR 8 Cluster Series6XT||PowerVR 12 Cluster Series7XT|
|RAM||2GB LPDDR4?||2GB LPDDR3||2GB LPDDR4|
|NAND||32 / 128 GB||16 / 64 / 128 GB||WiFi: 32 / 128 / 256 GB|
|WiFi + Cellular:
32 / 128 / 256 GB
|Display||9.7" 2048x1536 IPS LCD|
|Size and Mass||240 x 169.5 x 7.5mm
469g WiFi, 478g LTE
|240 x 169.5 x 6.1mm
437g WiFi, 444g LTE
f/2.4, 1.1 micron
f/2.2, 1.22 micron
|1.2MP Front-facing f/2.2||5MP Front-facing f/2.2|
|Battery||32.4 Wh||27.3 Wh||27.5 Wh|
|Launch OS||iOS 10||iOS 8||iOS 9|
|Cellular||Category 4 LTE + GPS/GNSS in Cellular SKU|
|Other Connectivity||2x2 802.11a/b/g/n/ac + BT 4.2, Apple Lightning, Headphone Jack||2x2 802.11a/b/g/n/ac + BT 4.2, Apple Lightning, Headphone Jack,
Smart Connector on iPad Pro
|Launch Price||32GB: $329
|32 GB: $599
128 GB: $749
256 GB: $899
From a high-level perspective, the iPad 9.7” (2017) is an interesting kitbash between the iPhone 6s, the iPad Air 2, and the iPad Air 1. It’s obvious that Apple was aiming to make a more budget-friendly iPad from the start, so you won’t find any new, cutting edge technology in here. Rather everything is essentially cobbled together from the aforementioned Apple products. This, consequently, is also why the 2017 iPad is not a true successor to the iPad Air 2, as it makes some necessary compromises to hit the $329 price tag.
The shell itself is taken from the iPad Air 1, offering the same dimensions and weight as Apple’s 2013 flagship tablet. This means that at 7.5mm, the new iPad is actually thicker than the iPad Air 2 by 1.4mm (~23%), though as we’ll see, Apple appears to be putting some of the additional volume to good use. Apple also seems to have lifted the display assembly from the iPad Air 1; while all of the modern Retina 9.7” iPads have offered a 2048x1536 IPS display, this one in particular lacks the fully laminated display that was introduced in the iPad Air 2 and is part of the reason that the aforementioned tablet was made thinner.
Meanwhile inside the tablet itself, Apple has lifted the bulk of the guts from the iPhone 6s. At the heart of the new iPad is an Apple A9 SoC, which incorporates a pair of Apple’s “Cyclone” CPU cores and a 6 cluster PowerVR Series7XT GPU. Based on Apple’s performance estimates, it looks like this is clocked at or very near the 1.85GHz clockspeed of the iPhone 6s, so burst performance should be very close to the iPhone’s. Meanwhile Apple hasn’t confirmed the memory capacity, but since the A9 is a PoP design (and all other 9.7” iPads have 2GB of RAM), 2GB is almost certain for the new iPad as well.
Finally, from the iPad Air 2 comes the tablet’s camera modules. The rear camera is an 8 Megapixel f/2.4 camera that we’ve seen in the iPad Air 2 and a number of other Apple tablets, while the front camera is Apple’s similarly common 1.2MP f/2.2 camera. Apple doesn’t publish the exact sensor configuration, but I would be surprised if this wasn’t lifted wholesale from Apple’s existing camera module stockpile.
Getting back to size for a moment, the 2017 iPad 9.7” will also have the highest capacity battery of a 9.7” iPad in the last few years. Along with the iPad Air 1 shell, Apple has also brought back that tablet’s 32.4 Watt-hour battery, giving it a 19% battery capacity boost over the iPad Air 2. Coupled with the use of a smartphone SoC, and I’m very curious to see what real-world battery life is at. While Apple officially advertises the iPad as having the same 10 hour (Wi-Fi) battery life as the other iPads, there’s definitely some room to pick up another hour or two of runtime. Though ultimately it’s going to be the display that’s the deciding factor, as it’s already the biggest power consumer on an iPad.
Apple will be offering the 2017 iPad 9.7” in two capacities, 32GB and 128GB, with the latter capacity carrying a $100 premium. Somewhat surprisingly, the company is also offering a version of the tablet with a cellular modem despite the budget-focused nature of the tablet. Unfortunately Apple is still charging a $130 premium for this functionality, which feels especially steep given the tablet’s low base price.
Finally, Apple will begin taking pre-orders for the tablet this Friday the 24th. The tablet is set to ship to next week to both pre-order customers and retail stores.
Overall it will be interesting to see how Apple’s new entry-level iPad does in the market. The company’s tablet business continues to chug along, but sales as well off from their heyday as tablet replacement cycles are closer to laptops than phones. At the same time the iPad 2 was one of Apple’s most popular tablets due to its relatively low price for its size, so Apple may be looking to recapture some of that energy. Though it’s interesting to note that in this process, Apple has actually increased the price of an entry-level iPad some; whereas the discontinued iPad Mini 2 was $269, the new iPad bumps that up by $70.
Speaking of which, the new iPad does put the remaining iPad Mini 4 configurations in a bit of an odd spot. The tiniest tablet actually did get an update of its own: the $399 32GB model was discontinued, and the sole 128GB model has been dropped to $399 in its place. Despite the price shuffle though, it is an older design and remains the only iPad not using an A9-generation processor. While Apple’s spring cleaning makes it clear which tablet Apple wants to be their entry-level iPad, the Mini remains as the odd man out in this new lineup.
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Jumangi - Tuesday, March 21, 2017 - linkWell as the Air 2 is being discontinued it basically is.
name99 - Tuesday, March 21, 2017 - linkDon't be silly. The iPad Pro 9.7" is the replacement for the Air 2.
There is nothing bizarre here. There are two lines, Pro and non-Pro.
The only issue is whether the next mini is called "iPad mini" (which separates the brand identity) or whether it is just called iPad 7"
shabby - Tuesday, March 21, 2017 - linkIt took apple courage to do that.
1.2mp front camera? What year is this?
andrewaggb - Tuesday, March 21, 2017 - linkI was thinking that too. Would it have been that expensive to upgrade the cameras even a little?
michael2k - Tuesday, March 21, 2017 - linkI think that depends on how tightly coupled the ISP, camera, and SoC are.
name99 - Tuesday, March 21, 2017 - linkWho will buy this? People who care about PRICE more than anything else. Mainly business, education, and for kids. All people who barely care about even the existence of that front camera.
lilmoe - Wednesday, March 22, 2017 - linkThis notion that common, hard working adults aren't price conscious is nothing but ridiculous. This is what iPads should have been priced at from the start if people kept their heads out of their behinds.
Meteor2 - Wednesday, March 22, 2017 - link+1. Value is important.
name99 - Wednesday, March 22, 2017 - linkThat's not my point. My point is that people who are value conscious (whether in business, ed, or other) are realistic enough to understand that compromises need to be made.
If you're in a bracket where you think that a 1.2MP front camera is "unacceptable" you are NOT the target audience. Just like when you buy a $2 hamburger at McDonalds, you don't complain that you expected a sit-down experience with a sommelier swinging by to discuss which vintage of Diet Coke you'd like to order.
fanofanand - Tuesday, March 28, 2017 - linkThat's a specious argument, very few people would pair wine with a cheeseburger. Upgrading from the 1.2 to a 5MP shooter might have cost what $2 more? This was beyond cost cutting, it's a glaring shortcoming.