The tablet market is presently caught in a race to the bottom, at least in terms of pricing. The shift from the initial crop of 10-inch tablets to 7/8-inch models is well under way, and with that shift comes downward pricing pressure.

Even Apple isn't immune from this, with the iPad mini priced at around 65% of its bigger brother - itself being priced lower than many expected upon its introduction in 2010.

Unlike in the traditional PC industry however, huge sacrifices in display quality, user input or overall performance just aren't tolerated as well in the present tablet market. Consumers want cheaper tablets, but they can't devolve into unresponsive devices with compromised user experience. There's a certain minimum level of quality that needs to be met.

Last year Amazon, and later ASUS/Google redefined what we should expect from a $199 tablet. Amazon was the first to give us decent hardware at that price point with the original Kindle Fire, and ASUS/Google blew it out of the water with the original Nexus 7. The 7-inch tablet gave us virtual performance parity with high-end devices out at the time. Add in the latest version of Android and a decent display and all of the sudden we had a wonderful tablet option at $199.

This year ASUS and Google were both under pressure to seriously improve the Nexus 7. The combination of a better display, better WiFi and better SoC all led to an awesome device, with an unfortunately higher price point ($229). While I don't expect anyone looking for a premium 7-inch tablet to have issues with the new price point, the new Nexus 7 does run the risk of leaving us with no good option below $200.

To fill the void ASUS chose to build an updated version of the tablet that turned into the original Nexus 7: the 7-inch MeMO Pad. In many senses, the new MeMO Pad HD7 is the true replacement to last year's Nexus 7. It features a similar 1280 x 800 IPS panel, very similar dimensions, and in many cases it offers similar performance. The biggest improvement? Price. The MeMO Pad HD7 starts at $149 for a 16GB model (there's a $129 8GB model available outside of North America as well).

ASUS 7-inch Tablet Specification Comparison
  ASUS MeMO Pad HD7 ASUS Nexus 7 (2012) ASUS Nexus 7 (2013)
Dimensions 196.8 x 120.6 x 10.8mm 198.5 x 120 x 10.45mm 200 x 114 x 8.65mm
Chassis Plastic + Matte or Glossy back Plastic + Rubber back Plastic + Soft Touch back
Display 7-inch 1280x800 IPS 7-inch 1280x800 IPS 7.02-inch 1920x1200 IPS
Weight 302g 340 g 290 grams (WiFi), 299 grams (LTE)
Processor 1.2GHz MediaTek MT8125 (4 x Cortex A7) 1.3 GHz NVIDIA Tegra 3 (T30L - 4 x Cortex A9) 1.5 GHz Qualcomm Snapdragon S4 Pro (APQ8064)
Memory 1GB DDR3L 1 GB 2 GB DDR3L
Storage 8GB / 16GB 8 GB / 16 GB 16 GB / 32 GB
Battery 15.01 Wh 16 Wh 15.01 Wh
WiFi/Connectivity 802.11b/g/n, BT 802.11b/g/n, BT, NFC 802.11a/b/g/n, BT 4.0, NFC
Camera 5.0 MP Rear Facing w/AF
1.2MP Front Facing
5.0 MP Rear Facing w/AF
1.2MP Front Facing
Wireless Charging - Yes (Qi Compatible)
Pricing $129/$149 $199/$249 $229/$269 (WiFi 16/32 GB)
$349 (LTE)


From left to right: Nexus 7 (2013), MeMO Pad HD7, Nexus 7 (2012)

The MeMO Pad HD7 is ever so slightly shorter (-1.7mm), but a hair thicker (+0.24mm) and wider (+0.6mm) than the Nexus 7. The < 2% increase in device volume comes with a reduction in weight, from 340 grams down to 302 grams. The difference appears mostly in materials choice. The rubber back of the original Nexus 7 is replaced by either a smooth matte or glossy plastic back.

ASUS offers the MeMO Pad HD7 in five different colors: white, pink, green, blue and black. The first three use glossy plastic backs while the last two have a matte look.

The potentially colorful back protrudes slightly along the edges of the tablet. It's an odd design choice, one that I can only assume makes manufacturing/assembly a bit easier. It's not a huge problem once you get used to the device, but anyone used to a Nexus 7 will notice the difference immediately.

The micro USB port gets moved up to the top of the device in the HD7, attaching it directly to the main PCB and removing the need for the long flex cable ASUS had to use in the original Nexus 7. Similarly, the audio/mic jack is located up top.

There are only three physical buttons on the MeMO Pad HD7 - power/lock, volume up and volume down. The buttons don't feel quite as mushy as they do on the new Nexus 7

Google was pretty adamant against including a microSD slot in the original Nexus 7 (preferring a combination of internal and cloud storage), but ASUS put one back in the design of the MeMO Pad HD7.

The HD7 does inherit some features from the new Nexus 7 starting with stereo speakers. Although there's a single speaker grille on the back of the MeMO Pad HD7, there are two physical speakers behind it.

Also like the new Nexus 7, there are both front (1.2MP) and rear facing (5MP) cameras in the MeMO Pad HD7.

Finally, the internal battery is nearly identical to the one used in the new Nexus 7. The model numbers are slightly different (C11P1304 vs. C11P1303 for the N7.2), but both are 3.8V 3950mAh li-polymer batteries (15Wh capacity).

I noticed some light creaking if I squeezed the corners of the HD7, but for the most part the device feels well built for a $149 tablet. You definitely lose a bit of that high end feel now that the rubber back of the Nexus 7 is gone, the entire device feels more plasticky, but again at this price point there have to be sacrifices. For what it's worth, the finish on the matte back feels a bit better than the flashier colors.

The reduced weight is nice, but I still ended up propping the tablet against something whenever I watched long TV episodes or movies.

MediaTek MT8125 Inside
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  • rabidpeach - Tuesday, July 30, 2013 - link

    considering sdhx is mostly a microsoft invention, it might not be well supported in the android universe
  • MonkeyPaw - Monday, July 29, 2013 - link

    The big issue now is that places will be clearing Nexus 7.1 stock out. I already see the 16GB listed for $170 (or less for refurbs). You can get a 32GB N7.1 for $199 at Microcenter.
  • Death666Angel - Monday, July 29, 2013 - link

    I guess people who want the Nexus experience will still get a Nexus, people who want mSD support, a rare facing camera and a lighter chassis will get the HD 7. And other markets are different as well, here in Germany, the N7 2012 is still at the normal prices: 199€ for the 16GB one over the Play Stor, 238€ for the 32GB one at a normal store with the Play Store being 249€. That makes the HD 7 a lot cheaper, white being 139€ and the rest being 149€, that's not much absolutely, but relatively quite the pay up to get an N7. :)
  • nafhan - Monday, July 29, 2013 - link

    So... unless the MicroSD slot is really important, the best bet for bargain hunters may be to look for a deal on last year's N7. I've seen those hit this price point a few times (new).
  • blanarahul - Monday, July 29, 2013 - link

    "Like most other quad-core implementations in Android, I rarely see the fourth core turn on. The first two are frequently active, with clock speeds usually up at 1.2GHz whenever you're doing anything (loading apps, scrolling, etc…). The third core usually plugs in to keep responsiveness up while doing anything more CPU intensive, but that fourth core is almost never plugged."

    I would like to ask. Under what conditions does the 4th core get plugged? How many cores ate used while playing games like Modern Combat 4?
  • Anand Lal Shimpi - Monday, July 29, 2013 - link

    I updated that paragraph a bit to be more specific to the MT8125/MeMO Pad HD7. MC4 tends to use 2 cores from what I've seen:
  • peter23 - Monday, July 29, 2013 - link

    Maybe all cores might get used if you're streaming music, downloading a torrent and using the nav all at the same time. All cores could get used if you find a video that can only be decoded in software. I don't use Chrome but maybe each tab also uses a separate process like the desktop one. I sometimes open up multiple tabs right after each other and maybe each core will be used to process each tab. These are all guess because I only have a dual-core phone.
  • agentsmithitaly - Monday, July 29, 2013 - link

    I'm very happy to see only metric measures except screen diagonals, you guys really listen to your audience!
    Now what about an Allwinner soc review? Hard to get excited from a performance point of view, but it's amazing to see working 50 $ tablets
  • abrowne1993 - Monday, July 29, 2013 - link

    I feel like there is so much going on in that title.
  • jjj - Monday, July 29, 2013 - link

    You should try to find and test a product with Rockchip RK3188 , quad A9 on 28nm with just 25mm2 die size - very curious how it performs and at that size it got to be way cheap.

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