Earlier this morning Apple officially branded its iOS in the Car initiative as CarPlay. At a high level CarPlay allows iPhone 5/5c/5s users to access certain apps on their phone via an in-car infotainment display. It's effectively iPod integration on steroids. One of the biggest departures from the iPod integration efforts we've seen in previous vehicles is the user interface appears to be consistent across vehicles. Large, iOS 7-styled application icons adorn the UI rather than something that varies by auto maker. There's a virtual home button as well as icons for phone, music, iOS Maps and messages. Apple's CarPlay website lists a handful of apps that are supported by the technology, with the promise of more to come. 

Interacting with CarPlay can be done via buttons/knobs or directly by touch (if available). It's important to note that CarPlay likely won't replace the need for checking an expensive box on your car's option list. The OEM still needs to provide the underlying hardware/interface, CarPlay simply leverages the display and communicates over Apple's Lightning cable.

The technology will show up in select new vehicles arriving this year. Ferrari, Honda, Hyundai, Jaguar, Mercedes-Benz and Volvo are launch partners, with the first cars likely being shown off at this year's Geneva Motor Show later this week. 

Apple's approach to CarPlay seems to be more integrated than previous efforts, however it's unclear how strict/specific the hardware requirements are for automakers. We'll have to wait and see what actual implementations end up looking like, but I rarely encounter a car maker that seems to "get it" when it comes to integrating a fast and intuitive infotainment system. CarPlay clearly attempts to at least control the Apple side of the interface, I just can't help but wonder if the right solution for revolutionizing compute in vehicles is one step below at the platform level. In fact, if we look at Apple's preferred solution to most problems it almost always involves controlling the complete experience rather than just one portion of it.

Google is of course working on its own in-car solution based on Android. The Open Automotive Alliance is composed of Audi, GM, Honda, Hyundai, Google and NVIDIA. NVIDIA's inclusion implies more of a platform level play. The first Android powered cars will show up later this year.

Source: Apple



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  • tuxRoller - Monday, March 3, 2014 - link

    Bluetooth 3.0 HS with hardware accelerated encoding. Reply
  • gss4w - Monday, March 3, 2014 - link

    A cable lets you charge your phone instead of running down its battery. Reply
  • tuxRoller - Monday, March 3, 2014 - link

    Wireless charging. Qi is, more or less, the standard now. Reply
  • davidcTecher - Tuesday, March 4, 2014 - link

    Given that carplay requires a lightning connection, it's almost certain that this year's iPhone won't include wireless charging. Wireless charging could be nice but wouldn't be enough for me to leave the iOS ecosystem. Reply
  • tim851 - Monday, March 3, 2014 - link

    Agreed. Touchscreens in cars are bad. No tactile feedback means you have to take your eyes off the road for far too long. Reply
  • Braumin - Monday, March 3, 2014 - link

    Yes my experiences with touchscreens in a car is exactly that. All of the buttons can (and do) move about depending on what screen you are on, so you have to concentrate on the screen to accomplish anything, as opposed to tactile buttons where you can learn over time to operate them without looking at them.

    It's a huge issue. I know why car makers are going down this road (looks great in the showroom) but not sure of the long term implications of this when we're already in such a distracted driving society already.
  • Malih - Monday, March 3, 2014 - link

    It's weird how some people are concerned about being locked in.
    I imagine if I can actually afford a Ferrari, I wouldn't hesitate to get an iPhone if I don't already have one, just to enhance my driving experience.
  • Braumin - Monday, March 3, 2014 - link

    Would you think the same thing if you owned a Volvo? What if you own a Ferrari and you don't want an iPhone? Obviously the Ferrari is a special case, but pretty much all of the rest of the car makers are just owned by average people. Reply
  • maecenas - Monday, March 3, 2014 - link

    Wow, Ford, Honda, Hyundai, Volvo, Chevy, Nissan and Toyota - that's a lot of high volume players. If they can get buy-in from VW, they'll cover most of the market with this. Reply
  • iwod - Monday, March 3, 2014 - link

    missing VW, which is surprising. Reply

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