It looks like AMD is starting up another one of their tongue-in-cheek video card marketing campaigns, if the latest package to arrive on my doorstep is any indication.

In an envelope from AMD’s marketing department labeled “Top Secret”, AMD included in a single picture (of myself) with the text “Wouldn’t you agree that two is better than one?” On the backside is a Twitter hashtag, #2betterthan1.

Given the current state of AMD’s 200 series product lineup and the fact that it has been just under a year since the Radeon 7990 launched, this is presumably the start of AMD’s marketing campaign for the obligatory dual-GPU 200 series card. AMD’s note doesn’t leave much in the way of details to speculate with, but considering that 7990 was already pushing around a pair of Tahiti GPUs, it seems a foregone conclusion that any new dual-GPU card would be Hawaii based. In which case, considering that Hawaii cards currently approach 300W, it will be interesting to see just what AMD has up their sleeve for fitting a pair of their best GPUs on a single card.

One thing is for certain: AMD never stops with one teaser. So no doubt there will be more information to follow.

In the meantime, to see whether two really is better than one, I made a quick call to the ultimate authority on all things me: my mother. Her response? “Having two sons was great for getting the yard work done, but I paid for it at the grocery store.” So make of that what you will.

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  • The Von Matrices - Thursday, March 13, 2014 - link

    AMD is starting to get the viral marketing thing right since if there's one thing the company needs badly its effective advertising.

    I still know how they (or any graphics company) could ever beat NVidia's GTX 690 launch where all the reviewers were sent crowbars. Watching the forums light up with Half Life 3 speculation was comical to watch.
  • Mr Perfect - Friday, March 14, 2014 - link

    #Meh #Whatever
  • TiGr1982 - Thursday, March 13, 2014 - link

    If that's dual Hawaii board - I'm intrigued to see such a monstrosity - in a GOOD sense, I mean.
    Water cooler coming at stock? Or just advanced triple fan, similar to HD 7990?

    But if it's just a re-branded HD 7990, then it's not so interesting.
  • piroroadkill - Friday, March 14, 2014 - link

    No way would they waste all this marketing on a 7990 rehash.

    It's guaranteed to be dual Hawaii. But in what configuration? Their stock cooler for single Hawaii was godawful, so...

    (Then again, the 7990 one was decent).
  • xaml - Thursday, March 13, 2014 - link

    One midday in the early fifties...
    "Mom, do I smell slapsticks?"
    "Yes, son, they are shrimpies. Was there any mail? How was school?"
    "Something about Kepler. And someone called Maxwell. There is a large envelope, a file with my photograph split in two in order to make a claim that everything will be better if I doubled."
    "I already paid for it at the grocery store, do they want me to pay even more now? These communists!"
  • Ken_g6 - Friday, March 14, 2014 - link

    I think your Mom's comparison is apt. Having two GPU cores is great for getting video processing done, but you'll pay for it at the electric company.
  • Alexvrb - Friday, March 14, 2014 - link

    Yes clearly they're targeting this for low-power eco-rigs. Anyway, with proper binning and tweaking, it will draw considerably less than two seperate Hawaii cards.
  • dwade123 - Friday, March 14, 2014 - link

    Twice the GPU, twice the temperature.
  • ShieTar - Friday, March 14, 2014 - link

    Somehow I doubt that they will sell a card with a 700K temperature set-point.
  • DukeN - Friday, March 14, 2014 - link

    Maybe they're just big fans of 2 girls 1 up videos..

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