At the ASUS suite at CES 2020, the company showcased quite a few concepts in addition to many new products ranging from laptops, Chromebooks, chassis, and peripherals. One of the most interesting items at the suite was an all-white system featuring a number of all-white concept products. This not only included a white ROG Strix X570 motherboard, but an all-white ROG RTX 2080 Ti White Edition graphics card, as well as a new white ROG Strix 850 W power supply, and an all-white 240 mm AIO; ASUS refers to these products as 'fresh ice'.

Equipped with a full range of white components, the ASUS all-white concept system features the ROG Strix LC 360 RGB White Edition all-in-one CPU cooler which features an aluminium radiator, with copper fins, and with white sleeved rubber tubing. The cooler supports most Intel sockets including LGA115x, 2011-3, 2066, and 1366, with support for AMD sockets AM4 and TR4. The CPU block includes ARGB LED lighting, while the two supplied 120 mm cooling fans are also white with ARGB LEDs. The PWM cooling fans are designed to operate up to 2500 rpm, with a maximum airflow of 80.95 CFM.

Installed into the system is an all-white version of its ROG Strix RTX 2080 Ti with a maximum boost clock of 1770 MHz on the core, with a memory clock of 14800 MHz effective. It includes all the regular features including a triple-fan cooler with axial-tech fans, a 2.7 slot design, and includes Aura Sync-enabled RGB LEDs integrated into the coolers shroud.

ASUS hasn't revealed if any of the all-white products will make it to full production, but it's hard to deny that if it did, they would be popular with users. With a lot of white-coloured chassis already on the market, the all-white range on display could inspire even more users to create snow-themed systems, a color which allows RGB LEDs to pop even more. One of the main reasons white doesn't always work is that some vendors seem to have issue with white PCBs eventually turning yellow after 6-12 months. We'll see if ASUS has solved that issue.

Related Reading

Source: ASUS

Comments Locked


View All Comments

  • prime2515103 - Tuesday, January 14, 2020 - link

    When I was a kid, all computers were white (or close to it). lol
  • PeachNCream - Tuesday, January 14, 2020 - link

    This is what happens when there are not enough companies making a wide variety of parts to choose from on the upper end. OEMs like ASUS end up being forced to sell on the color of paint applied to the parts and container as the primary "innovation."
  • Threska - Tuesday, January 14, 2020 - link

    I'm sure standards limit "innovation" as well. Round PCBs for everyone.
  • jordanclock - Tuesday, January 14, 2020 - link

    What kind of innovation do you want to see?
  • dullard - Tuesday, January 14, 2020 - link

    How about the normal innovation for a system: the best combination of (a) the best cooling possible for all components, (b) lowest possible price, (c) easiest access, (d) most features, (e) greatest expandability, (f) smallest size, (g) lowest noise, (h) most rugged, etc. Now, these desires are sometimes mutually exclusive, so there can be a lot of different optimums for different user needs.

    What I don't want is any more power sucking and heat generating lights (even if LEDs don't use too much power), that look like a rainbow unicorn farted over my walls, distracting me from my screen.
  • surt - Tuesday, January 14, 2020 - link

    How about perfect cube systems, which have the most surface to volume ratio for dissipating heat?
  • dullard - Tuesday, January 14, 2020 - link

    If we are talking about shapes with equal lengths on each edge, then even a tetrahedron beats a cube:

    But, if you don't need equal length sides, a long thin brick has a significantly higher surface area to volume ratio than a cube of equal volume.
  • konbala - Tuesday, January 14, 2020 - link

    Too many lines, hard to clean, especially if it is in white.
  • GreenReaper - Tuesday, January 14, 2020 - link

    Yeah, won't be long before it turns to "dirty ice".

Log in

Don't have an account? Sign up now